Back
Jebena-Co
Jebena-Co
A Premium Heritage Coffee
A Premium Heritage Coffee
This family-owned business is not just about great coffee; they’re about giving back to the farmers who make it happen. Our mission was to craft a captivating visual identity that would resonate with both coffee shops (B2B) and retail customers (B2C). We told the enchanting story of how this beloved global commodity was discovered. We aimed to stand out in the competitive coffee market by creating a brand with a unique story. Our focus was to educate customers about coffee’s origins and support the local farmers who grow it. Inspired by the legend of Kaldi and his goats, who discovered coffee, and the cultural significance of the Jebena pot, a symbol of family unity, we crafted a brand that connects consumers to the authentic roots of their coffee. This project was created with Klinical.
This family-owned business is not just about great coffee; they’re about giving back to the farmers who make it happen. Our mission was to craft a captivating visual identity that would resonate with both coffee shops (B2B) and retail customers (B2C). We told the enchanting story of how this beloved global commodity was discovered. We aimed to stand out in the competitive coffee market by creating a brand with a unique story. Our focus was to educate customers about coffee’s origins and support the local farmers who grow it. Inspired by the legend of Kaldi and his goats, who discovered coffee, and the cultural significance of the Jebena pot, a symbol of family unity, we crafted a brand that connects consumers to the authentic roots of their coffee. This project was created with Klinical.
