Skin Cupid

Skin Cupid is a fast-growing UK retail brand bringing the best of Korean skincare to a digitally engaged audience. On this project, I focused on refining the brand’s story, adding personality, depth, and consistency across every touchpoint. I designed the Cupid mascot, developed the full launch animation, and created a comprehensive suite of visual assets to bring clarity and energy to the brand experience, first for their December pop-up at Outernet London, and later extending these designs to their new flagship store on Tottenham Court Road. This project was created with Klinical.