Branding & Packaging for F&B, and lifestyle
From cold brews to cookies, I’m here to take your creation from a kitchen table dream to a retail-ready brand and a high-converting digital home.
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Mojoe is a founder-led brand, web and packaging studio. You work directly with the person shaping your brand, giving you a seamless process from start to finish.
Mojoe is a founder-led brand, web and packaging studio. You work directly with the person shaping your brand, giving you a seamless process from start to finish.
Mojoe is a founder-led brand, web and packaging studio. You work directly with the person shaping your brand, giving you a seamless process from start to finish.
Does handing over your brand feel like a leap of faith?
I know that letting someone else in is a big step. That is why I believe it helps to know exactly who is on the other side of the desk. I am here to be a partner who really gets the soul of what you are building. I listen first and design second. You have done the dreaming. I am here to help you translate that magic into a brand the rest of the world can see.
Your vision, refined by strategy.
Most founders have a "North Star." It is that gut feeling of how their brand should look and feel, but translating that into a functional business is where it gets tricky. If you have tried the DIY route or worked with designers who did not quite get it, you have likely felt that gap. I take your raw thoughts and filter them through a strategic lens to ensure your identity is not just pretty. It is positioned to win. I focus specifically on the F&B, hospitality, and lifestyle sectors because these are the spaces where experience is everything.
So, where does your brand stand today?
Strategy is most effective when it is rooted in reality rather than guesswork. Before we start building, we need to know exactly where the foundation is strong and where it needs support. I developed the Mojoe Brand Scorecard to help you find those answers in less than two minutes. We look at your brand health across five key pillars, from messaging clarity to website conversion. Whether you have Brand Momentum or you are ready for full Brand Mojoe, this is the first step in turning your vision into a high performing reality.
Does handing over your brand feel like a leap of faith?
I know that letting someone else in is a big step. That is why I believe it helps to know exactly who is on the other side of the desk. I am here to be a partner who really gets the soul of what you are building. I listen first and design second. You have done the dreaming. I am here to help you translate that magic into a brand the rest of the world can see.
Your vision, refined by strategy.
Most founders have a "North Star." It is that gut feeling of how their brand should look and feel, but translating that into a functional business is where it gets tricky. If you have tried the DIY route or worked with designers who did not quite get it, you have likely felt that gap. I take your raw thoughts and filter them through a strategic lens to ensure your identity is not just pretty. It is positioned to win. I focus specifically on the F&B, hospitality, and lifestyle sectors because these are the spaces where experience is everything.
So, where does your brand stand today?
Strategy is most effective when it is rooted in reality rather than guesswork. Before we start building, we need to know exactly where the foundation is strong and where it needs support. I developed the Mojoe Brand Scorecard to help you find those answers in less than two minutes. We look at your brand health across five key pillars, from messaging clarity to website conversion. Whether you have Brand Momentum or you are ready for full Brand Mojoe, this is the first step in turning your vision into a high performing reality.
The proof is in the pudding
The proof is in the pudding
Nothing beats the buzz of seeing a brand we’ve built together finally out in the wild. Whether it’s landing on a shelf, opening its doors for the first time, or popping up on a screen, I’m right there in your corner cheering the loudest. I’m lucky enough to work with founders who are as obsessed with their craft as I am with mine—here is what they have to say.
Carl Goodwin
One half of 'From Humans to Hydra'
"Absolutely blown away, it looks incredible, better than we could of imagine! Can’t wait to start putting this image out, thank you so much!"
Meoldy Y.
Founder & CEO at Skin Cupid
"I have worked with Joe across multiple projects at Skin Cupid, and he is one of the most talented designers I have come across. He translated our vision into a brand that sits at the heart of how customers recognise Skin Cupid, then brought that same thinking into our flagship store. From branding and 2D design to animation and retail, his skillset is rare. He listens, delivers on time, and is genuinely fantastic to work with."
Marc Cross
Founder & Director at Marc Cross Brands
"I’ve worked with Joe for close to ten years, and he’s one of the most naturally talented designers I’ve met. From visual identity and illustration to animation and brand strategy, his skillset is exceptional. He’s reliable, detail-oriented, great with clients, and simply a pleasure to work with."
Matt Curtis
Creative Manager at ScoreApp
"I’ve known and worked with Joe for 10 years now, and he’s honestly the best. An all-round incredible designer who’s a pleasure to work with. His communication is excellent, deadlines are always met, and the quality of his work never misses. Highly recommended."
Sam Turner
Co Director. SoundQuake Ltd
"Joe's worked on loads of projects for me over the years and always delivers. He combines strong creative with proper strategic thinking, which has made a real difference."
Carl Goodwin
One half of 'From Humans to Hydra'
"Absolutely blown away, it looks incredible, better than we could of imagine! Can’t wait to start putting this image out, thank you so much!"
Meoldy Y.
Founder & CEO at Skin Cupid
"I have worked with Joe across multiple projects at Skin Cupid, and he is one of the most talented designers I have come across. He translated our vision into a brand that sits at the heart of how customers recognise Skin Cupid, then brought that same thinking into our flagship store. From branding and 2D design to animation and retail, his skillset is rare. He listens, delivers on time, and is genuinely fantastic to work with."
Marc Cross
Founder & Director at Marc Cross Brands
"I’ve worked with Joe for close to ten years, and he’s one of the most naturally talented designers I’ve met. From visual identity and illustration to animation and brand strategy, his skillset is exceptional. He’s reliable, detail-oriented, great with clients, and simply a pleasure to work with."
Matt Curtis
Creative Manager at ScoreApp
"I’ve known and worked with Joe for 10 years now, and he’s honestly the best. An all-round incredible designer who’s a pleasure to work with. His communication is excellent, deadlines are always met, and the quality of his work never misses. Highly recommended."
Sam Turner
Co Director. SoundQuake Ltd
"Joe's worked on loads of projects for me over the years and always delivers. He combines strong creative with proper strategic thinking, which has made a real difference."
Brands we've given mojo.
Brands we've given mojo.
Brands we've given mojo.
Frequently asked questions
Frequently asked questions
Get up to speed on how I work and why I’ve chosen to focus on food and drink brands exclusively.
What's included in the full Mojoe package?
How much does it cost to brand my product?
Do you offer other services?
How long does your service take?
Why do you specialise in food and drink brands?
Stop wondering. Start winning.
Growing a brand shouldn’t feel like a shot in the dark. Whether you’re scaling a product range, opening a new space, or launching a lifestyle service, you deserve a roadmap that actually makes sense. Take our Brand Assessment to get a clear, honest look at your positioning and conversion readiness. No fluff, just the clarity you need to take that next big leap.
Stop wondering. Start winning.
Growing a brand shouldn’t feel like a shot in the dark. Whether you’re scaling a product range, opening a new space, or launching a lifestyle service, you deserve a roadmap that actually makes sense. Take our Brand Assessment to get a clear, honest look at your positioning and conversion readiness. No fluff, just the clarity you need to take that next big leap.
Stop wondering. Start winning.
Growing a brand shouldn’t feel like a shot in the dark. Whether you’re scaling a product range, opening a new space, or launching a lifestyle service, you deserve a roadmap that actually makes sense. Take our Brand Assessment to get a clear, honest look at your positioning and conversion readiness. No fluff, just the clarity you need to take that next big leap.
Stop wondering. Start winning.
Growing a brand shouldn’t feel like a shot in the dark. Whether you’re scaling a product range, opening a new space, or launching a lifestyle service, you deserve a roadmap that actually makes sense. Take our Brand Assessment to get a clear, honest look at your positioning and conversion readiness. No fluff, just the clarity you need to take that next big leap.